Video

Fireside Chat: What to Know About Tech Industry Analysts

In this episode, Katie Norton (Research Manager at IDC) gives a primer on tech industry analysts. The conversation provides insights on how to find the right analyst firm based on company needs and the importance of asking good questions during consultations. Additionally, they address common myths about analysts being 'pay to play' and examine the impact of recent npm supply chain attacks on the industry.

Published on
23 September 2025

Katie Norton

Research Manager at IDC

Jenn Gile

Head of Community at Endor Labs

00:00 Introduction: Analyst vs. Consultant

02:12 Finding the Right Analyst Firm

04:27 The Importance of Asking Good Questions

07:30 Debunking the 'Pay to Play' Myth

10:55 Current Trends in Malware and Supply Chain Security

16:17 Understanding Application Security Posture Management (ASPM)

22:32 Conclusion: Navigating the Analyst Landscape

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